App optimization techniques

With so many developers launching their apps on Google Play every week, you can optimize your app using  on store optimization techniques but you also need to do some App optimizations for a number of reasons. An app must have a seamless and sleek user interface (UI) so the users can easily navigate through your app. Then there should be no bugs in your app as that can lead to a bad user experience. Not to mention, a poorly coded App can result in slow loading times, lag and application not responding (ANR) error. Here are 5 steps to make sure that your App is optimized before you make it says “Hello world”.

1. Development
No matter how good the app looks visually, if it is poorly coded, the user will have a bad experience and will probably uninstall your app. A well coded App always follow coding conventions. A well coded App takes Exception handling seriously so that instead of crashing, the app can take another measure to handle the error. A well coded App uses a background thread to perform all the heavy tasks, as doing them on the main thread can result in errors. And a well coded App releases all the resources when they’re not in use because unnecessarily holding on to those resources can consume a lot of memory.

2. User interface
An app’s User interface plays a vital role in the user’s decision to download it. Nobody can teach you how to design an app’s user interface as it depends on one’s own creativity and moreover, what’s visually pleasing to someone may look atrocious to someone else. But there are a few things you can remember while designing your app’s user interface. One such thing is to optimize your layouts for most screen sizes, as different Android devices have different screen sizes. Make sure you’re not using additional components and layouts when they’re not necessary. You can take a look at Android’s official design guidelines to learn the basics of designing and various other UI features.

Tip: If you are bad at designing, outsource this task to someone at Fiverr for $5.

3. Platform support and backward compatibility
Before launching your app, you need to determine the platforms that your app is going to run on and plan accordingly. Also, if you want to cover a larger audience, you need to support older Android versions in the development process and that means you’ll have to optimize your app in a way so it can work both on different Android versions. So plan accordingly.

widgets4. 3rd party integration
Integrating your app with third-party libraries can reduce your development time and help you add new features to your App without much effort. But make sure that you properly test your App’s functionality and don’t blindly rely on 3rd party libraries as they can contain bugs and security loopholes.

Tip: You can also implement widgets for your app that can make it easily accessible through the user’s home screen.

5. Testing and debugging
This is a task you should always perform before launching your app. You should always check for bugs after you have finished writing the app. Do unit testing and write some test cases for integration testing. This can help you fix and reduce a lot of bugs in the app. Alternatively, you can distribute your apps to your friends for testing which is an easy way to find bugs in your app. Learn more here.


In short, there are several steps you can take to optimize your app before launching it. But, launching a bad quality app, and then taking measures to optimize it won’t help you in the long term – better late than never right? So always make sure that your app is well optimized before launching it on Google Play or iTunes. Good luck!

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